Marion Tviland is the Director Wool in Norilia in Norway. In this episode Marion talks about what is special about Norwegian wool and the Norwegian wool industry. Marion also has a strong background in Marketing and in this discussion she explains why it is so important to tell the wool story.

About Marion Tviland

Marion Tviland is Director Wool in Norilia AS, a subsidiary of the Norwegian farmer cooperative Nortura SA. Her department handles nearly 80% of the annual Norwegian clip of approximately 4 200 tons of greasy wool.

Marion grew up on a farm in Southern Norway having forestry as the main revenue base, but where sheep played an important role adding to the income. Thus Marion has firsthand experience from sheep farming, helping out with taking care of the sheep during winter and lambing season in spring when the animals are indoor, harvesting of forage in summer, and taking the animals up to the mountains in the beginning of summer and then down again when autumn starts.

Marion has a Master degree from Norwegian University of Life Sciences and worked for many years with category management, product development, marketing and sales of grocery goods like chocolate and cheese in Norwegian companies like Orkla and Tine.

It was not until two years ago, starting as Director Wool in January 2016, that Marion once again got involved with sheep farming and wool. Knowing about sheep farming, but not that much about wool when she started, the last two years she has been busy trying to learn as much as possible about the wool fiber, Norwegian wool and use of wool in carding, spinning, knitting and weaving and at the same time using her past experience to develop the wool sector in Norway.

Connect with Marion Tviland here

Norilia website

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Piercarlo Zedda is one of two Directors of the family-owned business Pantex SPA based in Biella in Italy. The company is specialised in importing fine raw wool and manufacturing the wool into tops and open tops. On this episode, Piercarlo explains the difference between the many wool products available before spinning and weaving. He gives insights how the products are made and how they are used further down the supply chain. Amazingly, nothing in the wool supply chain gets wasted.

Being an active member of the Italian and International wool textile industry, Piercarlo talks about the importance of working together as an industry to create a better future for wool.

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About Piercarlo Zedda

Piercarlo Zedda is, together with his Brother Giovanni Zedda, the Director of the family-owned business Pantex SPA in Biella in Italy. The company sells scoured, carbonised wool as well as wool tops, open tops and noils. Already as a child, Piercarlo spent his time in the family wool warehouse learning about wool.

Today, Piercarlo is also the Vice President of the International Wool Textile Organisation and the President of the Italian Wool Trade Association.

Connect with Piercarlo Zedda here

Pantex website

Italian Wool Trade Association website

International Wool Textile Organisation website

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Luke Hooke started the Campaign Year of Wool where he challenged himself to wear only wool clothing for one entire year. His goal is to proof the many benefits of wool and promote the fibre as well as its industry. In this podcast interview, Luke talks about how he came up with the idea, what wool items were hard to get a hold of and what his experience has been so far. He shares how he communicates about his experience online and on social media.

About Luke Hooke

Luke Hooke is the young Australian behind Year of Wool, a project promoting wool clothing and the wool industry. For 365 days Luke is wearing only wool and wool blend clothing to demonstrate the versatility and incredible natural qualities of wool and wool clothing. Having grown up on a wool growing farm in Victoria, Australia, Luke is now exploring the post farm-gate part of the wool industry, promoting the wonderful fibre that is wool while also learning more about the industry.

Connect with Luke Hooke here

Year of Wool on Instagram

Year of Wool on Facebook

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South African Wool Grower Geoff Kingwill, shares insights into what it is like to run sheep in the semi-desert of the Karoo. He explains how holistic management of sheep and land helps reverse desertification. Geoff also explains what all there is to achieve and gain when working together with all parts of the wool industry supply chain. Learn why there is never a typical day in the life of a wool grower, what the Geoff’s different income streams are and how nature is challenging him and his sheep.

About Geoff Kingwill

Geoff Kingwill is Chairman of the IWTO Sustainability Committee and serves on the Working Groups dealing with Animal Welfare and the Environmental Credentials of Wool. He runs a farm producing Merino sheep, Angora goats and beef cattle. Mr Kingwill is a past Chairman of both Cape Wools South Africa and the Western Cape branch of the National Wool Growers Association and is currently Vice Chairman of the board of  BKB, a Wool Broker Business.

Get in contact with Geoff Kingwill

LinkedIn

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